Introducing AutoCeption: 360° Digital Test Drive
The first of it’s kind to provide car buyers an immersive test driving experience from a smartphone and desktop.
Measurable Results: Far more effective than traditional marketing - television commercials. Digital video content can provide reports on performance and demographics.
Customization: Traditional marketing is often generic, video content is able to provide a personalized experience tailored to invoke emotions for different customer base.
Cost Effective: Traditional marketing is often associated as “big budget”. Targeted campaigns different customer base can be far more affordable.
Brand Innovation: It is crucial that the auto industry’s business objective is algin with consumer interests. Customized campaign messaging builds trust with customer base.
Social Media: Upload content to Facebook, YouTube, and Twitter 360 universe. Offer immersive experience in the digital destination car buyers spend most of their time.
OEM website: Give the mass audience a chance to fall in love with a car with a test drive without going into a dealership.
Dealership Website: Give the the local audience a chance to fall in love with a car with a test drive instantly without the pressure.
Roadshows: Many brands currently perform sales promotions and roadshows. Offer an instant immersive experience to any and all.
Controlled messaging of vehicle features to value add benefits in a short consumption cycle leads to improved memory retention.
Research shows most online car shopping occurs either afternoon or late evening, which is often at work or home.
80.6% of car buyers are not brand loyal. The process of shopping is engineered to increase awareness to new-to-brand and repeat car buyers.
Let us know how we can help your OEM brand create 360 content.