AutoCeption’s 360° Digital Test Drive is an alternative way to market a vehicle from traditional digital product merchandising. This is the purest form in reaching the new age car buyer’s devices

Benefits to 360 Digital Test Drive

Measurable Results: Far more effective than traditional marketing. Digital video content can provide reports on performance and demographic metrics.

Customization: Traditional marketing is often too generic, digital video content is able to provide a personalized experience to a new customer base.

Cost Effective: Creating short digital video content allows for “fresh” content and more frequent consumption by the new age of car buyers.

Brand Innovation: Digital video content offer improved tailored messaging to market segments. The result is brand messaging will algin with car buyer interests.

 
 
75 %

of auto shoppers say that online
videos has influenced their
shopping habits or purchases.

Think with Google

Source: Google/Ipsos, U.S., "How People Shop with YouTube” study, 18–64 year olds who go online at least once per month
and have purchased a car in the last year (n=400), July 2018.

Use Cases

Social Media: Upload content to Facebook, YouTube, and Twitter 360 universe. Offer immersive experience in the digital destination car buyers spend most of their time.

OEM website: Allow car buyers to view interior features through an interactive video as they “build & price” their vehicle.

Dealership Website: Local audiences of a nearby dealership can experience a digital form of a test drive without the buying “pressure”.

Roadshows: Many OEM brands currently perform sales promotion roadshows; offer an innovative immersive experience to any and all.

Innovative Experience

Controlled messaging of vehicle features to value add benefits in a short consumption cycle leads to improved memory retention.

Convenient Research

Research shows most online car shopping occurs either afternoon or late evening, which is often at work or home.

Brand Engagement

80.6% of car buyers are not brand loyal. The process of shopping is engineered to increase awareness to new-to-brand and repeat car buyers.

Inquiry Submission

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