Measurable Results: Far more effective than traditional marketing. Digital video content can provide reports on performance and demographic metrics.
Customization: Traditional marketing is often too generic, digital video content is able to provide a personalized experience to a new customer base.
Cost Effective: Creating short digital video content allows for “fresh” content and more frequent consumption by the new age of car buyers.
Brand Innovation: Digital video content offer improved tailored messaging to market segments. The result is brand messaging will algin with car buyer interests.
Source: Google/Ipsos, U.S., "How People Shop with YouTube” study, 18–64 year olds who go online at least once per month
and have purchased a car in the last year (n=400), July 2018.
Social Media: Upload content to Facebook, YouTube, and Twitter 360 universe. Offer immersive experience in the digital destination car buyers spend most of their time.
OEM website: Allow car buyers to view interior features through an interactive video as they “build & price” their vehicle.
Dealership Website: Local audiences of a nearby dealership can experience a digital form of a test drive without the buying “pressure”.
Roadshows: Many OEM brands currently perform sales promotion roadshows; offer an innovative immersive experience to any and all.
Controlled messaging of vehicle features to value add benefits in a short consumption cycle leads to improved memory retention.
Research shows most online car shopping occurs either afternoon or late evening, which is often at work or home.
80.6% of car buyers are not brand loyal. The process of shopping is engineered to increase awareness to new-to-brand and repeat car buyers.
Let us know how we can help your OEM brand create 360 content.