Productive Formula Introduces 360 Digital Test Drive
NEW YORK - NY-
Aug 28, 2019
The car buyer journey today no longer starts with the dealership. More and more consumers are turning to online resources to make their purchasing decisions. Over half (56%) of auto shoppers said they could be convinced to buy a car from a video without having to test drive the vehicle.
To improve the video engagement between car buyers and car sellers, Productive Formula introduces Autoception, first of its kind with cutting edge web and video technology providing a true 360 degree video test drive experience. Our studies show engagement and video replay value is high thanks to the immersive engagement resulting in an emotional connection with the vehicle features.